Willie’s was founded in 1969 by Willie herself! It is a specialty children’s clothing store and has become a Jacksonville tradition. Willie’s offers the finest selection of children’s clothing, dancewear, accessories, and baby gifts. Standing the test of time, owner Amy Hyde (Willie’s daughter) caters to her second generation of customers. Willie’s carries classically designed clothing as well as all the current fashion trends for girls and boys newborn through size 16. Amy prides herself in helping you find the perfect dress or outfit for any special occasion including weddings, parties, and family portraits. Treat you and your children to a personal shopping experience at Willie’s.